Digital
Digital @ CLS was created to help our clients address critical and complex public affairs and strategic communications challenges by deploying creative digital solutions that achieve measurable results. CLS understands the importance of online communications and prides itself in helping our clients leverage new media, where appropriate.
In keeping with the firm’s long-standing approach to our work, we often use research, such as social media monitoring and Share-of-Voice (SOV) analysis, to assess the digital landscape, inform strategy development and provide both quantitative and qualitative evaluations of digital efforts. Meanwhile, we integrate digital with traditional communications campaigns, where appropriate, providing our clients with a full array of capabilities to achieve their objectives.
Our areas of expertise include social media strategy and execution, search engine optimization, search engine marketing and online advertising, and web design and development, while also providing social media monitoring and SOV analyses.
At Digital @ CLS, we dig deep to identify the critical nuances – both rational and emotional – that will lead to shifts in attitudes and behaviors of highly targeted, niche audiences. The end-goal is for this shift to lead to action. Our approach is a four-stage process:
Seek -> Inform -> Engage -> Activate
We have integrated digital initiatives into the traditional communications programs of various clients, including:
- Americans for Secure Retirement
- Billing Services Group
- The Cruise Lines International Association
- European Union: Center for Wine Origins
- Government of Kenya
- Intuit
- The Sherry Council of America
Case Studies >>
